Life

  • MIRA Safety – NBC-77 SOF – Single 40mm Gas Mask Filter – Special Combined CBRN Respirator Filters – NATO Standard Size (40mm x 1/7″) – Canister Filter Fits CBRN Gas Masks – 20 Year Shelf Life

    MIRA Safety – NBC-77 SOF – Single 40mm Gas Mask Filter – Special Combined CBRN Respirator Filters – NATO Standard Size (40mm x 1/7″) – Canister Filter Fits CBRN Gas Masks – 20 Year Shelf Life

    $74.95

    ULTIMATE: Maximize your protection. The NBC-77 SOF is a specialized 40mm gas mask CBRN filter tested for superior safety against a wide range of harmful substances, including CBRN agents, with durability and longevity that’s tough to beat. These high-performance combined filters for gasmasks offer the ultimate level of protection for you, your family, and your organization.
    ADVANCED: A military-grade CBRN filter. The NBC-77 SOF filter canister, combined with a full-face mask, mouthpiece assembly, or powered air-purifying respirators (PAPR), helps protect the user from known CBRN threats. This advanced 40mm filter cartridge features an A2B2E2K2HgSXP3DR reactor rated for radioactive iodine, setting it apart from other NBC/CBRN respirator filters.
    UNIVERSAL: NATO standard size. Engineered with a 40mm x 1/7″ threading, the NBC-77 SOF multi-gas filter is compatible with your existing full-face CBRN respirator mask. These premium threaded CBRN filters for gas masks are built to comply with a wide variety of stringent international standards, including EN 14387:2004 + A1:2008, EU Health and Safety requirements.
    CONVENIENT: Robust durability and remarkable 20-year shelf life. Easy to stockpile and suitable for long-term storage, the NBC-77 SOF CBRN filters are safe to use until the expiration date that is marked on the filter housing. The sealed plastic canister can seamlessly fit into any emergency preparedness or survival kit and features a highly durable construction resistant to shock and impact for reliable operation and protection when you or your family need it the most.
    MIRA SAFETY: Trusted by professionals around the globe. We provide cutting-edge equipment and self-defense gear that meets the demands of top-tier military operators—with key engineering enhancements to make them more practical and effective on the homefront, including solutions for children and the elderly. Dedicated to delivering superior products and unrivaled satisfaction, we continually strive to maintain uncompromising workmanship and excellent customer service with every purchase.

  • Emergency Sleeping Bag 1 Pack | for Survival Gear and Supplies Life Bivy Sack Waterproof Mylar Emergency Blankets for Survival Kit Car Camping Gear Hiking Tac Bivvy Go Bag Supplies Sleep Sacks Shelter

    Emergency Sleeping Bag 1 Pack | for Survival Gear and Supplies Life Bivy Sack Waterproof Mylar Emergency Blankets for Survival Kit Car Camping Gear Hiking Tac Bivvy Go Bag Supplies Sleep Sacks Shelter

    $9.99

    1 PACK EMERGENCY SLEEPING BAG FOR ADULTS AND CHILDREN – Emergency survival sleeping bag are made for camping, hiking, and other outdoor activities research. Waterproof camping thermal sleeping bags for emergency warmth for blizzards rain extreme cold
    FULL BODY PROTECTION: Sized at 84″x 36″, each emergency camping thermal sleeping bag provides warmth even without a survival tent. Can act as a bivy blanket or sleeping bag bivy. Mylar sleeping bags for adults or children, big enough for all sizes.
    ULTRALIGHT BIVY SACK – These mylar emergency sleeping bags are made of mylar foil. Strong enough to be a blizzard survival bag, but ultra light enough to be an emergency survival blanket. Each comes with a bivy sack for go time storage gear tact.
    WINTER EMERGENCY SUPPLIES – These are bug out bag essentials as well as bugout disaster preparedness supplies. Insulated survival blanket original great defense as bulk sleeping bags for homeless. Helps as a survival sleeping bag extreme cold weather
    QUALITY GUARANTEE: Bivy sacks can be bought with confidence. Life bivy emergency sleeping bag thermal bivvy can be used as a foil sleeping bag even without mylar tent survival sacks. Bug out bag items don’t come more essential than bivvy sleeping bag

  • MIRA SAFETY M Gas Mask Filter – Certified CBRN Filter for Full Face Respirator Mask, 40 mm NATO Gas Mask Filter, Longest 20 Year Shelf Life, Vacuum Sealed NBC Filters, Compatible with Mira Gas Mask

    MIRA SAFETY M Gas Mask Filter – Certified CBRN Filter for Full Face Respirator Mask, 40 mm NATO Gas Mask Filter, Longest 20 Year Shelf Life, Vacuum Sealed NBC Filters, Compatible with Mira Gas Mask

    $78.96

    ULTIMATE: Maximize your protection. The NBC-77 SOF is a specialized 40mm gas mask CBRN filter tested for superior safety against a wide range of harmful substances, including CBRN agents, with durability and longevity that’s tough to beat. These high-performance combined filters for gasmasks offer the ultimate level of protection for you, your family, and your organization.
    ADVANCED: A military-grade CBRN filter. The NBC-77 SOF filter canister, combined with a full-face mask, mouthpiece assembly, or powered air-purifying respirators (PAPR), helps protect the user from known CBRN threats. This advanced 40mm filter cartridge features an A2B2E2K2HgSXP3DR reactor rated for radioactive iodine, setting it apart from other NBC/CBRN respirator filters.
    UNIVERSAL: NATO standard size. Engineered with a 40mm x 1/7″ threading, the NBC-77 SOF multi-gas filter is compatible with your existing full-face CBRN respirator mask. These premium threaded CBRN filters for gas masks are built to comply with a wide variety of stringent international standards, including EN 14387:2004 + A1:2008, EU Health and Safety requirements.
    CONVENIENT: Robust durability and remarkable 20-year shelf life. Easy to stockpile and suitable for long-term storage, the NBC-77 SOF CBRN filters are safe to use until the expiration date that is marked on the filter housing. The sealed plastic canister can seamlessly fit into any emergency preparedness or survival kit and features a highly durable construction resistant to shock and impact for reliable operation and protection when you or your family need it the most.
    MIRA SAFETY: Trusted by professionals around the globe. We provide cutting-edge equipment and self-defense gear that meets the demands of top-tier military operators—with key engineering enhancements to make them more practical and effective on the homefront, including solutions for children and the elderly. Dedicated to delivering superior products and unrivaled satisfaction, we continually strive to maintain uncompromising workmanship and excellent customer service with every purchase.

  • Sagan Life 55 Gallon Drum Water Filter Pump, AquaDrum Water Purification System, Emergency Water Barrel Filtration System, Long Term Water Storage, Emergency Drinking Water, Filters Up to 250 Gal

    Sagan Life 55 Gallon Drum Water Filter Pump, AquaDrum Water Purification System, Emergency Water Barrel Filtration System, Long Term Water Storage, Emergency Drinking Water, Filters Up to 250 Gal

    $79.99

    ✅MONEY BACK GUARANTEE. Easily pump and purify water from your 55-gallon drum, providing safe, clean emergency drinking water for your family – NO NEED TO EVER CHANGE THE WATER IN YOUR LONG TERM WATER STORAGE CONTAINER AGAIN.
    ✅ EASY TO ATTACH & USE IMMEDIATELY. The system comes with a HAND PUMP, which can be used to manually pump or siphon water out of your water barrel. Also includes the POWER PUMP, a handy rechargeable pump which supplies up to 40 oz of water per minute with the push of a button.
    ✅ HIGH PERFORMANCE WATER FILTER. Purifies emergency preparedness water storage removing 99.9999% of unwanted water borne toxins and other harmful particles from your tap water. Purifies toxic tap water.
    ✅ PURIFIES 250 GALLONS. The Journey Filter used in the AquaDrum Water Purification System, purifies up to 250 gallons of water. That’s five (5) 55-gallon drums of great tasting emergency drinking water per filter. Journey Replacement Filters can be purchased to keep on hand.
    ✅INDEPENDENTLY TESTED AND CERTIFIED. The AquaDrum 55 gallon drum water filter was tested by NELEC – EPA Certified Water Laboratories. Exceeds EPA water filter standards. Water Filter can be dried out for storage and used again with no adverse effects.

  • ReadyWise Emergency Food Supply – 104 Servings Freeze Dried Fruit and Vegetables Bucket, Protein Meals, Camping Essentials for Survival Food, Disaster Prepping Supplies, up to 25 Year Shelf Life

    ReadyWise Emergency Food Supply – 104 Servings Freeze Dried Fruit and Vegetables Bucket, Protein Meals, Camping Essentials for Survival Food, Disaster Prepping Supplies, up to 25 Year Shelf Life

    $99.99

    READY WHEN YOU ARE: At home, out camping, or caught up in the day-to-day rush – when disaster strikes, READYWISE Grab & Go Bucket has you covered with 104 servings of freeze dried Fruits and Vegetables ready to support you in any situation.
    PREPARED FOOD STORAGE: Stackable and easy to store in your pantry, car, or emergency kit. With “just add water” convenience, the bucket’s split lid doubles as a handy tray or small table to support your food. Enjoy anytime and anywhere!
    LONG TERM RELIABILITY: With up to a 25 year shelf life, READYWISE Emergency Food Supply keeps you and your family secure during unexpected events, giving you peace of mind and ensuring you’re always prepared and protected for the long haul.
    NUTRITIOUS & YUMMY: READYWISE prepper food bucket delivers bold, savory & satisfying flavor in every portion. Delicious, and ready in minutes, for quick meals or to boost your emergency food kit with fruits and vegetables.
    EXTREME SITUATIONS (OR NOT): From power outages to packed schedules on busy weekdays, our survival food bucket offers prepared meals you can count on. Nutritious, tasty, and made to save time when you need it most!

  • Sale! Beats Studio Pro – Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, USB-C Lossless Audio, Apple & Android Compatible – Navy

    Beats Studio Pro – Premium Wireless Over-Ear Headphones- Up to 40-Hour Battery Life, Active Noise Cancelling, USB-C Lossless Audio, Apple & Android Compatible – Navy

    Original price was: $199.95.Current price is: $179.95.

    BEATS’ CUSTOM ACOUSTIC PLATFORM delivers rich, immersive sound whether you’re listening to music or taking calls.
    LOSSLESS AUDIO via USB-C plus three distinct built-in sound profiles to enhance your listening experience
    HEAR WHAT YOU WANT with two distinct listening modes: fully-adaptive Active Noise Cancelling (ANC) and Transparency mode
    ENHANCED COMPATIBILITY with one-touch pairing and a robust set of native Apple and Android features
    PERSONALIZED SPATIAL AUDIO with dynamic head tracking place you at the center of an immersive 360-degree listening experience
    LONGER LISTENING – Up to 40 hours total battery life. A 10-minute Fast Fuel charge provides up to 4 hours of additional playback.
    LOUD AND CLEAR – Voice-targeting mics precisely filter background noise for crisp, clear call performance
    ON DEVICE CONTROLS – Take calls, control your music, and activate Siri with the multi-function on-ear controls
    WIRELESSLY CONNECT to more devices with Industry-leading wireless Class 1 Bluetooth for extended range and fewer dropouts
    WHAT’S IN THE BOX: Beats Studio Pro Wireless headphones, Woven carrying case, 3.5mm audio cable, Universal USB-C charging cable, Quick Start Guide, Warranty Card

  • Ready Hour Gluten-Free Food Kit (120 Servings), Gluten-Free Survival Kit, Freeze-Dried Survival Food Storage, Emergency Preparedness, Prepper Supplies, 25-Year Shelf Life

    Ready Hour Gluten-Free Food Kit (120 Servings), Gluten-Free Survival Kit, Freeze-Dried Survival Food Storage, Emergency Preparedness, Prepper Supplies, 25-Year Shelf Life

    $99.99

    LOADED WITH CALORIES: Offering 22,700 total calories, these meals deliver over 2,000 calories every day for 10 days straight. That is more than enough to survive on!
    NO GLUTEN, NO FOOD BOREDOM: Mix and match your meals with 11 entrée varieties. Choose from Maple Grove Oatmeal, Creamy Chicken Flavored Rice, Cheesy Broccoli Soup, and more! Dine on these dishes knowing that gluten allergy or sensitivity, your stomach will stay safe.
    EASY TO PREPARE: In an emergency, time is of the essence! These gluten-free foods are easy to prepare. Just boil water, pour in the contents of each pouch, then cook. Most meals are ready to eat in a matter of minutes.
    ROBUST PACKAGING: These foods are sealed inside quadruple-wrapped, resealable pouches. The pouches are packed into a rugged, water-resistant bucket with a collapsible handle designed for grab-and-go transport.
    LONG SHELF LIFE: These foods are preserved and packaged to last up to 25 years in storage. They will be ready for you whenever you need them, be that tomorrow or decades away!

  • ReadyWise Emergency Food Supply – 120 Servings Fruits and Vegetables Survival Kit Boxes, Dehydrated Meals & Freeze Dried Prepper Food for Backpacking & Camping Essentials, up to 25 Year Shelf Life

    ReadyWise Emergency Food Supply – 120 Servings Fruits and Vegetables Survival Kit Boxes, Dehydrated Meals & Freeze Dried Prepper Food for Backpacking & Camping Essentials, up to 25 Year Shelf Life

    $100.48

    SURVIVAL ESSENTIAL: With 120 servings in 5 boxes, ReadyWise Fruits and Vegetables Emergency Food Kit is the perfect starting point for anyone serious about preparing for the future. Stay ready for anything, from power outages to outdoor adventures!
    STORED FOR THE FUTURE: Our boxes offer up to 25 years of shelf life, ensuring your prepper food supply stays fresh. Plus, its stackable design fits conveniently in your pantry, car, or backpack, making it ideal for long term food storage.
    ULTRA CONVENIENT: ReadyWise Emergency Food boxes are a game changer in making long term food storage simple. It gives you quick access to your pouches for ready to eat snacks or meals whenever you need them most!
    NUTRITIOUS MEALS: Our survival food kit offers not only convenience but also tasty, nutrient rich fruit and veggie options like freeze dried bananas & strawberries, plus freeze dried corn, broccoli, and peas to enhance your outdoor meals reliably.
    OUTDOOR & HOME EMERGENCY: Our meals are your new allies for camping & backpacking supplies, with practical food storage solutions to keep you fueled during unexpected events or satisfy your craving for a delicious, quick meal. Prepper with READYWISE!

  • Ready Hour Breakfast Bucket (128 Servings), Emergency Food Supply, Emergency Food Kit, 25-Year Shelf Life Food, Survival Food Buckets, Long-Lasting Food Supply, Flood-Safe Container

    Ready Hour Breakfast Bucket (128 Servings), Emergency Food Supply, Emergency Food Kit, 25-Year Shelf Life Food, Survival Food Buckets, Long-Lasting Food Supply, Flood-Safe Container

    $104.95

    LOADED WITH CALORIES: This kit delivers over 2,000 calories every day. More than enough to survive day to day!
    NO BORING BREAKFASTS: Mix and match your morning favorites. Choose from seven different food and drink varieties including Maple Grove Oatmeal, Buttermilk Pancakes, Scrambled Eggs, and more!
    EASY TO PREPARE: Just add water, heat, then eat. Most meals are ready to go in a matter of minutes. Some foods don’t need any preparation at all!
    ROBUST PACKAGING: Food is sealed in quadruple-wrapped, resealable pouches with double-sized oxygen absorbers. Pouches are packed into industrial-strength buckets that keep the food safe.
    LONG SHELF LIFE: All food is preserved and packaged to last up to 25 years in storage. It will be ready for you whenever you need it, be that tomorrow or decades away!

  • FREEZE MEAT Freeze-Dried Sirloin Steaks – Family Pack, 8.75 ounces, 30-Year Shelf Life, No Refrigeration Needed | Perfect for Backpacking, Camping, Emergencies, and Food Storage | Grass-Fed – Preserving Your Future

    FREEZE MEAT Freeze-Dried Sirloin Steaks – Family Pack, 8.75 ounces, 30-Year Shelf Life, No Refrigeration Needed | Perfect for Backpacking, Camping, Emergencies, and Food Storage | Grass-Fed – Preserving Your Future

    $46.95

    EMERGENCIES, EVERYDAY USE, FOOD STORAGE, CAMPING and PREPPING. Lightweight pouch requires no refrigeration.
    IMPRESSIVE 10-YEAR SHELF-LIFE – Stock up your pantry or emergency food supply with confidence, knowing these steaks will last for decades. Between our propriety freeze-drying techniques, Ultra high-barrier packaging, Your steak will be ready to be enjoyed whenever & wherever you are!
    HIGH PROTEIN and Minimally processed to retain the maximum vitamins and nutrients with no artificial ingredients.
    QUANTITY & QUALITY – With each resealable pouch containing the equivalent of 2 lbs of fresh beef once rehydrated, you can enjoy a generous amount of meat that will taste as fresh & delicious as the day it was packaged.
    FREEZE MEAT Providing safe, reliable food products. Our dedication to quality and safety ensures that you can enjoy our entire line of freeze-dried food products worry-free.
    STEAK. YOUR WAY Grilled, pan-fried, broiled, or baked. Well-done with a char, or perhaps a bit of pink. Our uncooked steaks allow you to prepare them according to your desired taste and well your liking!
    MADE IN THE USA – Like all of our products, our sirloin steaks are sourced, prepared, produced, and packaged in the United States. We’re not reliant on foreign nations, and with FREEZE MEAT products, you won’t be either.

  • AUGASON FARMS Dehydrated & Freeze-Dried Fruit Variety Bucket, 86 Servings, Individually Packaged Snacks, Up to 25-Year Shelf Life, Emergency Survival Prep, Camping, Hiking, and More

    AUGASON FARMS Dehydrated & Freeze-Dried Fruit Variety Bucket, 86 Servings, Individually Packaged Snacks, Up to 25-Year Shelf Life, Emergency Survival Prep, Camping, Hiking, and More

    $110.00

    Strawberries, Apples, Bananas, Raspberries, and Blueberries
    Includes Spiff-e-Whip Dessert Topping for dipping and desserts
    Includes Recipe Booklet
    Fruits individually packaged in heavy-duty, air-tight pouches
    Perfect for emergency food storage, outdoor survival food, camping food, and everyday snacking
    Up to 25-year shelf life
    Packaged in rodent-resistant, 4-gallon pail with handle
    Pail size may vary based on availability

  • Sale! ReadyWise Emergency Food Supply – 84 Servings Gluten Free Survival Food Bucket, Dehydrated Meals & Freeze Dried Food for Backpacking, Camping Essentials & Emergency Supplies, up to 25 Year Shelf Life

    ReadyWise Emergency Food Supply – 84 Servings Gluten Free Survival Food Bucket, Dehydrated Meals & Freeze Dried Food for Backpacking, Camping Essentials & Emergency Supplies, up to 25 Year Shelf Life

    Original price was: $134.99.Current price is: $115.44.

    SURVIVAL ESSENTIAL: With 84 servings of freeze dried food, ReadyWise Gluten Free Bucket is the perfect starting point for anyone serious about preparing for the future. Stay ready for anything, from power outages to outdoor adventures!
    STORED FOR THE FUTURE: Our bucket offers up to 25 years of shelf life, ensuring your emergency food supply stays fresh. Plus, its stackable design fits conveniently in your pantry, car, or backpack, making it ideal for long term food storage.
    ULTRA CONVENIENT: The split bucket lid is a game changer! It gives you quick access to your emergency food pouches and doubles as a tray and holder for your servings. Just add water and enjoy delicious food!
    PREPPER MEALS: Our survival kit offers tasty & nutrient rich options, including freeze dried Potatoes and Chicken Flavored Pot Pie, Hearty Tortilla Soup, Teriyaki Rice, & Creamy Yogurt Style Dessert to enhance your outdoor meals reliably.
    DISASTER READINESS: Our storable buckets are your new ally for backpacking supplies or easy freeze dried food storage to keep you fueled during unexpected events or extended camping and outdoor trips. Prepper with READYWISE Grab & Go Buckets!

  • Blink Outdoor 4 Floodlight Camera — Wireless smart security camera, 700 lumens, two-year battery life, enhanced motion detection, Sync Module Core included — 1 camera system

    Blink Outdoor 4 Floodlight Camera — Wireless smart security camera, 700 lumens, two-year battery life, enhanced motion detection, Sync Module Core included — 1 camera system

    $99.99

    Blink Outdoor 4 Floodlight Camera features 700 lumens of motion-triggered LED lighting, HD live view, wire-free install, and real-time alerts for around-the-clock peace of mind.
    See and speak from the Blink app — Experience 1080p HD live view, infrared night vision, and crisp two-way audio.
    Last longer with two-year battery life — Experience up to two years of continuous security coverage with two AA Energizer lithium batteries and a Blink Sync Module (both included).
    Set up in minutes — Easily install wire-free anywhere around your home you’d like to illuminate.
    Enhanced motion detection — Be alerted to motion faster from your smartphone with dual-zone, enhanced motion detection.
    Smarter protection — Receive AI-powered smart detection to distinguish between people and general motion with an optional Blink Subscription Plan (sold separately).
    Save and share clips — Securely store your footage in the cloud with a free 30-day trial of a Blink Subscription Plan. You can also back it up locally with a Sync Module XR and a MicroSD card (up to 256 GB – each sold separately).
    Works with Alexa — Connect to an Alexa-enabled device to engage live view, arm and disarm your system, and more using your voice.
    Includes one Outdoor 4 Floodlight Camera, one Sync Module Core, two AA Energizer lithium batteries, four D Cell batteries, one mounting kit, one power adapter, and one USB cable.

  • Grizzly Gear Emergency Food Rations- Case of Ten 3600 Calorie Vanilla Bar – 30 Day, 4 Week Value Supply For Disaster, Hurricane – Less Sugar, More Nutrients – 5 Year Shelf Life

    Grizzly Gear Emergency Food Rations- Case of Ten 3600 Calorie Vanilla Bar – 30 Day, 4 Week Value Supply For Disaster, Hurricane – Less Sugar, More Nutrients – 5 Year Shelf Life

    $119.99

    10 bars per case
    3600 Calories per ration
    Non-thirst provoking
    Meets the US Coast Guard standards and made in America
    Withstands Temperatures of -40° F to 300°F (-40°C to 149°C)

  • Mayday Emergency Food Bars, 2400 Calorie Meal Replacement Bars, 5 Year Shelf Life, Nutrient Dense Food Rations for Disaster Preparedness Earthquake, Fire, Flood, Leak-Proof Pouches, Highly Storable and Portable Food Storage, Apple Cinnamon, 24 Pack

    Mayday Emergency Food Bars, 2400 Calorie Meal Replacement Bars, 5 Year Shelf Life, Nutrient Dense Food Rations for Disaster Preparedness Earthquake, Fire, Flood, Leak-Proof Pouches, Highly Storable and Portable Food Storage, Apple Cinnamon, 24 Pack

    $124.12

    U.S. COAST GUARD APPROVED: Ready America’s emergency food ration bars with a long shelf life are approved by the U.S. Coast guard and Canadian transport department so you can be confident that you’re getting the real deal.
    EMERGENCY FOOD BARS: Not only a food ration that tastes great, but is also very nutritious with a 5 year shelf life from manufacture date. Great to keep around in your survival food kits for an emergency food supply or camping food.
    EMERGENCY READY: Requires no preparation before consumption. Stays fresh and ready to eat up 5 years. Bring with you on camping trips, mountain bike rides, hiking, or store somewhere safe for a quick way to refuel when you need it most.
    5 YEAR SHELF LIFE: Keep up to 5 years for emergency preparedness. Can be stored outside up to 149 degrees. Keep in your car, boat, RV, with your other emergency kits or anywhere you need to be prepared for emergencies.
    APPLE CINNAMON FLAVOR: Provides needed nutrition while tasting great. The subtle apple cinnamon flavor gives this bar a delicious taste. Includes 24 food bar rations for the whole family.

  • MREs (Meals Ready-to-Eat) Genuine made in the U.S.A Assorted Flavor 45-days (3-Packs) 25-years shelf life none-GMO gluten-free (3 bottles/Vanilla)

    MREs (Meals Ready-to-Eat) Genuine made in the U.S.A Assorted Flavor 45-days (3-Packs) 25-years shelf life none-GMO gluten-free (3 bottles/Vanilla)

    $124.95

    Contain 100% of 15 Essential Vitamins & Minerals. Made with the highest quality protein. GLUTEN FREE and NON-GMO.
    The ‘Just in Case’ Food Supply, The Survival Tabs backup for the situations such as natural disasters. This is the best possible food in the smallest possible volume. Created to supply the body with all the daily essential vitamins and minerals needed when facing uncertainty. The compact design allows for easy storage and is perfect for individual emergency kits.
    This convenient portable, personal bottles will sustain a person for 45 days | This calculation is based upon one average person. Consumption requirements may vary from person to person.